Training

Client Training: Logical Marketing and Advertising Strategies for Independent Business Owners

In this two-hour seminar, Weyland talks to clients about modern marketing, branding, how to fight the "box store-ization of the world", the difference between good and bad advertising, scheduling and how to calculate return on advertising investment. By the end of the seminar, clients are more likely to buy long-term advertising schedules with you, regardless of whether a particular station is number one or number twenty. Rate resistance and "added value" become a thing of the past. We manage their expectations about results in such a way that a client sees using your station as less of a "gamble" and more of a good, logical, calculated risk. Clients are educated and armed with ideas that will make the advertising they do much more efficient and effective.

You'll want to invite as many local direct clients as you can. Use this spot in unsold inventory and attract even more local direct clients to your seminar.

If you own your own your own business in this tough economy it's not always easy to know whether the money you spend in advertising is really effective or efficient. At ____________(station) we understand that. So, we're bringing in an expert to help you. Paul Weyland is an international expert in explaining modern marketing, the difference between good and bad advertising and how to calculate return on investment for any advertising you do. And he's coming to ___________(city) for a special two hour seminar. The best part for you is...it's free. _____________(station) is picking up your tab. This seminar will help you compete against your big national competitors. You'll learn why price is the last thing you should sacrifice when trying to attract new customers. Come to the _________ Hotel at ________(time)___________(date) for a free seminar to improve your advertising and marketing efficiency and effectiveness. Remember, the seminar is free. Call _________(this station) now to save a space.

45 second to 60 second script. Edit for television.

Call and book this one now.
Phone: 512-236-1222
Email: paul@paulweyland.com or nhutzler@swbell.net