Long-Term Local Direct: How To Get Rich in Broadcast Sales

Here finally, is the magic bullet to help you immediately increase your local direct billing.

"Long-Term Local Direct: How To Get Rich in Broadcast Sales" is the latest audio CD from media sales trainer Paul Weyland. This brand-new audio compact disc teaches you how to sell more long-term local direct business regardless of your market size, ratings, format or program. This disc contains dynamite sales strategies for both television and radio sellers and managers. "Long-Term Local Direct-How to Get Rich in Broadcast Sales" covers issues like,

• How many active accounts top-billers have on the air in a given month and how to get there yourself


• How to double or triple what a local direct client "perceives" he or she should be spending on your station


• How to frame virtually every local direct presentation for a long-term sale


• What's in it for the seller to ask for long-term business in almost every case


• What's in it for the client to have a long-term contract with your station, regardless of market, ratings, format or program


• How long-term business equals personal financial security for you


• How to protect your business from slimy competitors


• Why local direct clients hate most media salespeople and how you can change that perception


• Dealing with contentious clients

Order this disc now and start generating a lot more billing. More billing means more commissions for you. Your boss will be amazed at how your business changes. Your friends will be impressed. Your significant other will love you for the additional income. What will you do with all of the money you'll generate?

"Long-term Local Direct-How to Get Rich in Broadcast Sales" contains 75 minutes of pure logic and excellent advice to help you and your staff immediately accelerate broadcast sales revenues. And, it's done as only Paul Weyland could explain it to you.

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Paul Weyland: 5450 Bee Cave Road, Suite 1-C, Austin, Texas 78746, 512-236-1222, paul@paulweyland.com
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