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For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales.

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This book is loaded with great ideas that businesses and organizations of all sizes can put to work immediately. Adman Paul Weyland has been working with companies of all sizes and in virtually every market, for nearly 35 years. He consults major media corporations and their clients. Now he shares his advertising and marketing secrets with you.

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