Michael Steger, Vice President Michigan Association of Broadcasters
We had numerous GSMs compliment you on your "Sales 101" session. It was exactly what they wanted their new account executives to hear. Likewise, your general training session on selling in tough times was a real hit. As our members have more pressure to increase local-direct sales, this session really gave them a fun, nuts-and-bolts process that they could use no matter what their style or station structure. From a meeting planner's perspective, you were great to work with.
Ann Arnold, Executive Director Texas Association of Broadcasters
You put together a concise, fact-and technique-filled, road-ready workshop. It was always informative, entertaining and worth the investment of each registrant's time. You made the workshops truly relevant to the attendees in each of the ten cities we visited, from novice to seasoned pro. Your thoughts on delivering superior service to the client and techniques for better account management were timely and well received. An added bonus was your icon system for remembering each part of the 10-step process for building direct business. Radio and TV attendees alike clearly appreciated your approach-you've obviously been in their shoes and succeeded. I was delighted with their evaluation of your program and your fine representation of TAB.
Beth A. Helfrich, Executive Director North Dakota Broadcasters Association
Thank you for the outstanding seminar you presented to the NDBA members in Fargo "How to sell more local direct business in a tough economy". The evaluations were excellent with comments as: great sense of humor; dynamic; the cliché's were awesome! I highly recommend Paul Weyland to present his sales seminars to your state!
Carl Smith, Executive Director Oklahoma Association of Broadcasters
Paul Weyland is the best seminar speaker that we have ever had. Paul did two days for us this week. For folks who had been in the business one week to highly successful 14 year veterans, radio and television alike, they all went away talking on how great the seminar was.
Jim McCall, Executive Director - Arkansas Broadcasters Association
Thank you again for the great job you did at our convention in Hot Springs. We've heard nothing but positive comments about your seminar. Several broadcasters said you were the best sales trainer they had ever heard. Others praised your presentation as "down-to-earth, practical and very useful in day-to-day selling." We've had several calls saying, "Get him back as soon as you can....he's great!"From a personal standpoint, you were a joy to work with. Some speakers are difficult to deal with when it comes to travel arrangements and accommodations but not you! Our seminar location was very inconvenient from a travel standpoint, and I really appreciate your patience and understanding. Thanks again.
Greg MacDonald, President and CEO Montana Broadcasters Association
I believe that it was last year that Paul Weyland was invited to spend 20-30 minutes with us at NASBA. Based on that meeting, and many of your comments, I hired him. We spent yesterday in Billings and tomorrow we'll be in Missoula. He was a great "find" courtesy of NASBA. If you haven't used Paul yet (hell, maybe I'm the last guy on the list) DO IT! The most positive comments ever for a sales clinic. Most of the comments were along the lines of "I don't know where you found him, but he's the best we've ever had..." And, of course, I found him through you.
Joan Warner, Chief Executive Officer Commercial Radio Australia
Just a quick note of appreciation for your participation in the Industry's 2003 Conference. The Power Breakfast was a hit and a great start to our program, and we thank you for providing an informative and fun address to our members and associates. We have had very positive feedback. We had a very busy couple of days but were very pleased with the end result. The industry was very appreciative of the time you took to participate in our conference.
Sue Toma, Executive Director Iowa Broadcasters Association
I want to thank you for taking the time to come to Iowa in the winter no less, to be a part of our 2004 Mid-Winter Meeting. Your seminar was terrific! Everyone seemed to enjoy themselves and I continue to hear excellent comments about your session. You were successful at interjecting fun into the day, while providing our members with very useful and much needed information...thanks for a job well done! It was a pleasure meeting and working with you, and I hope I have the opportunity to do so again in the future. Thanks so much for sharing your time and talents with the broadcasters of Iowa.
Mark Allen, Esq., President and CEO Washington State Association of Broadcasters
Once again, you've exceeded all expectations. The attendees at our Sales Seminars in Seattle, Yakima and Spokane were effusive in their praise for your seminars. You enlightened them and entertained them. They left at the end of the day far better sales people than when the seminar began. Again my thanks for another outstanding presentation!
Harriet J. Lange, President Kansas Association of Broadcasters
Our members, on the evaluation forms, rated you and your seminar - The Ten Secrets to Selling More Local Direct Business - as "excellent". Some of their comments: "quick info - fun - easy to remember" "entertaining, humorous", "easy to follow, to the point, fun, and factual", "the commercial ideas were wonderful", "I could see this guy 2 or 3 times a year and still pick up new information". Thanks for making the KAB look good!
Louise Munson, Executive Director Louisiana Association of Broadcasters
...the seminars were a HUGE!! success. Enjoyed spending time with you and look forward to seeing you again!
Laura Grott, President Wyoming Association of Broadcasters
Thanks so much for a great seminar. I've heard TONS of great comments. People really enjoyed you! I think they really appreciate the humor you incorporate since most seminars can get very boring and dry! I've had lots of people ask me when the first session of E-Lessons will be coming....so they are obviously hungry for more Paul Weyland. Thanks again....it was good seeing you.
Michelle Vetterkind, Vice President Wisconsin Broadcasters Association
Thank you so much for presenting "32 Accounts Per Month? The New Way To Define Goals For Broadcast Sellers" to our Sales Managers. We were thrilled to have you back in Wisconsin with us and, once again, our members raved about your session! I know our members are looking forward to working with you over the next year again with the new version of E-Lessons. Thank you again, Paul. Can't wait for you to join us in Wisconsin again.
Christine H. Merritt, President Ohio Association of Broadcasters
Paul, Thank you so much for your great presentation at our conference. As always, you were a hit with our members. I think you are the only trainer who has returned several times to the OAB, and every time, you hit the ball out of the park. You are a real treasure -- not only do you deliver incredibly valuable advice, but you put on a terrific performer as well. I am grateful for all you do!!! Thanks again for everything, Paul! Hope to see you at Radio Show!
Eric Rhoads, Publisher Radio Ink
Paul Weyland breaks all the rules, but that is what is required in selling today. His system for selling and involving advertisers by controlling creative makes this a must read book. Every station should buy copies for all their sellers and clients. It is that good.
First, I would like to tell you thank you for the great seminar back on December 5 in Austin. I so enjoyed it! I just wanted to tell you that I used your 5 step call method. And, I actually got to the 5th step, where I apologize for offending them and all that good stuff! Just when I was about to FIRE THEM, I got a call within minutes. We set up an appointment and I got the account with a one year contract! Yeah!!!!! I never would have gotten it without your method! Thank you very much!
Kent Murphy Sales Manager, WSLT-RM Augusta, Georgia
Well, congratulations. The topic at the water cooler this morning was potential prospects for your "Direct Selling Step by Step" program. Each salesperson was excited, enthusiastic and dare I say "evangelical" about what they had learned. Thanks for all your help and motivation. Need an evangelist? Have them call me!
Waleed Al-Temimi Senior Graphic Designer, Abu Dhabi TV
It was a real pleasure meeting you at Promax Arabia in Dubai last week. I just wanted to say a big thank you for the amazing session you gave which was so true and to the point. You opened our eyes to thing we seem to have forgot or neglected and thought didn't matter any more...but what you said was so true and relevant, it was inspirational. Hope we can meet again some time soon.
Michael Mallace General Manager, Sierra H Broadcasting
It was great speaking with you today. I am anxious to here the commercials for furniture.com and the Jewelry store. As I mentioned to you, our staff got a great deal out of your session. It was very entertaining and very practical. Whenever we go to a seminar I evaluate its value by the number of new ideas we walk away with. I always suggest to our team that if they each take a way one good idea an hour it is a success. After the session we all went out to lunch and debriefed. I'm happy to tell you that between all of us (four people), we have more than twelve actionable ideas that we can use immediately. Thanks Paul, a Huge success!
Paul Kelley General Manager, WCRB Boston, MA
Quick note to say thank you for one of the best direct local sales presentations I've ever seen delivered for the broadcast sales business! Over the 27 years I've been in broadcast sales/management I've certainly been given and heard all kinds of advice on how to be successful in this business. Your approach and suggestions coupled with your passion for broadcast sales was truly refreshing. Everyone on my staff (we had 8 total attendees including myself) learned from your presentation and enjoyed listening to your ideas on how to develop longer term direct local business for our radio station. Which as we know is what direct local is all about...Again, thank you for a great presentation yesterday, very much appreciated!
Tom McAuliffe II President, WMRC-First Class Radio Milford, MA
Just a quick note of thanks for a great great seminar this morning. I am so glad I brought my staff to see you. I only wish it was 3 days long!!!! "You Have To Make It Happen"
Michael Paul CEO, International Traffic Network Victoria, Australia
Just wanted to drop you a short email to say thank you for your entertaining and candid presentation at IRF08. It was so refreshing to â€œhear it as it isâ€ rather than the traditional by the numbers slides, rehashing old presentations into new presentations of the same basic crap we hear year in and year out that we all should know anyway. I thoroughly enjoyed your insights into the broadcast sales, thank you for finishing off a day on such a positive for me. I now look forward to receiving my copy of "Successful Local Broadcast Sales™" from Amazon so I can get into it. I hope it is as frank and fresh as your presentation was.
Bill Johnstone, Executive Director, Oregon Association of Broadcasters
Those of you who have hired Paul Weyland to do a Sales Seminar already know how GREAT he is. Those of you who haven't hired him yet ... you're missing the boat! We've all had speakers who make us look good ... but Weyland will make you look like a "super hero". His performance, and the positive comments you'll get from Managers and Sellers alike, will make you blush. During one of the breaks at the Portland seminar yesterday, I heard one of the Sellers tell his friend, "This guy's so damn good, I'm not even playing games on my Palm Pilot."
Whit Adamson President, Tennessee Association of Broadcasters
You packed the room, gave them some great information, entertained everyone and generally worked as hard as everyone says you do. You were great!
Carolyn Wilkins, Director, Television Department - National Association of Broadcasters
I want to be like you when I grow up. Your presentation was fantastic and reflected your passion for a tough topic marked by just the right note of seriousness, energy and humor. All of this wrapped up into one speech delivered in a limited time period. WOW. I knew you would be an enormous hit and you were. I'll stay in touch.
I just wanted to drop you a note and thank you for the incredible program you brought to the Ozark Radio Network in September. Our clients were BLOWN away by your presentations. The three client seminars went very well. As a matter of fact we closed 6 new annual contracts within a week of your presentation that more than paid for our "measly" investment for your program. (Measly was taken from a Paulism!). Our sales team is still quoting some of your "Paulisms" - from your sales and creative sessions you had with the team. We are definitely breaking through the CRAP-A-SPHERE down here in West Plains.